What to ask, red flags to avoid, and the difference between an assembler and a real developer.
A site builder assembles ready-made elements in a closed platform. A developer is a software engineer who writes custom code, optimizes performance, handles security and builds integrations tailored to your business. For anything beyond the basics, that difference is everything.
Ask about performance (Core Web Vitals), who owns the code, how SEO is handled, and whether you get support after launch. Ask to see live sites and their real load speed.
Be cautious of anyone who cannot show live work, will not explain ownership, ignores speed and SEO, or locks you into a platform you cannot leave.
The best developer for you communicates clearly, is honest about what you need (and do not need), and treats your site as a business asset, not just a design. That partnership matters as much as the code.
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